FRISCO, Texas – The Clubhouse at the 2025 PGA Show, Jan. 21-24 in Orlando, Florida, is the premier destination for all facilities seeking to enhance member or player experiences through innovations in racquet sports, fitness, health & wellness and club amenities.
The designated area on the Show Floor has doubled in size, accommodating a greater number of participating companies, expanded programming and features two purpose-built courts for live product demonstrations.
Designed to offer tools and insights to elevate golf resort and facility experiences, The Clubhouse has become the ideal destination for PGA of America Golf Professionals, golf course owners, general managers and facility decision-makers seeking to enhance member loyalty and player engagement programming.
Golf industry professionals can network with course owners, operators, general managers and PGA of America Golf Professionals who are shaping the future of golf facilities while exploring nearly 150 companies offering the most up-to-date advancements in racquet sports, fitness, health and wellness and club amenities. (Explore Clubhouse brands here.
Additionally, educational programming on The Clubhouse stage has nearly doubled this year, offering 14 sessions on trending topics and best practices such as:
o Renovations Best Practices for Public & Private Communities
o The Digital Green: Simulators and Shared Facilities Transforming the Industry
o Best Practices for Memberships: Attracting & Retaining Members While Managing Waitlists
o A New Way to Play: United States Tennis Association
o Profit on the Rocks: Boosting Sales through Mixology
o NGCOA’s Golf Business LIVE – Tech Talks
Access the full programming schedule here. Daily happy hours will also create opportunities for invaluable peer networking within The Clubhouse.
Explore the Latest in Racquet Sports
Racquet sports continue to grow in popularity and are a vital part of the modern golf facility experience. Featured brands include prominent brands like JOOLA Pickleball, Paddletek, Selkirk, Skechers, and Vulcan Pickleball among many others.
To provide an immersive experience, The Clubhouse includes two on-site demonstration courts. One court is designated for open product testing, allowing attendees to test equipment firsthand, while the other hosts live exhibitor demonstrations from industry-leading brands. Paddle demonstrations will be provided by brands such as Holbrook, Gearbox, The Pretty Pickleball Company, Swinton Sports, Rokne and Selkirk.
These hands-on opportunities are bolstered by additional sponsors including Skechers for court barriers, Vulcan for ball sponsorship, Mizuno USA and Selkirk for court sponsorship and technology partners like Wingfield and SaveMyPlay for camera integration.
Racquet court demonstration schedules will be regularly updated here.
Elevate Member Well-Being with Fitness, Health & Wellness
State-of-the-art fitness equipment, personalized physical therapy options and innovative nutritional programs are featured in The Clubhouse to help enhance the golf experience while extending the years that golfers can enjoy the sport. Featuring top brands like GolfForever, Life Fitness, Sportsbox AI, SuperSpeed Golf, Technogym, and TPI, The Clubhouse ensures members have access to cutting-edge products and resources.
Additionally, complimentary sessions led by TPI and the Golf Fitness Association of America will provide valuable insights into the latest trends in fitness and wellness from industry experts.
Transform Facilities with Enhanced Amenities
Cutting-edge innovations across food and beverage offerings, spa services, decor and technology will be featured in The Clubhouse this year. Strategies to streamline operations while creating vibrant, member-focused spaces designed to enhance member engagement will be on display and presented during multiple industry sessions on The Clubhouse stage. Industry-leading brands such as ClubEssential Holdings, Korechi, MMI Storage, Nespresso Professional, NGCOA, Random Golf Club, PDI, Player Development Solutions, StrackaLine and Synthetic Turf, among many others, provide a comprehensive look at solutions that can transform member experiences.
A complimentary Clubhouse coffee bar will be sponsored by Nespresso Professional on Wednesday, Jan. 22, and by RealFood Hospitality, Strategy, & Design on Thursday, Jan. 23.
