Patent-pending technology delivers personalized shot strategies for every hole on every course
HERNDON, Virginia – ShotSense Golf is proud to announce the release of its free iOS app, offering golfers of all skill levels a data-driven approach to every shot.
By processing extensive datasets with advanced optimization algorithms, ShotSense Golf delivers precise, personalized shot strategies, setting a new standard as golf’s first truly intelligent digital caddie.
“Most golfers lose more strokes from poor decision-making than from equipment or swing issues,” said Brent Neville, founder of ShotSense Golf. “To solve this, we built a digital caddie that finally accounts for all of golf’s complexities, and we’re excited to share our app so golfers can eliminate guesswork, focus on execution, and ultimately lower their scores.”
ShotSense Golf’s innovative, patent-pending decision engine merges complex algorithms, geospatial analysis, and advanced golf knowledge across more than 40,000 courses worldwide to help golfers play smarter.
To build a truly intelligent digital caddie, the ShotSense Golf team reimagined how to deliver personalized recommendations and created a complex data layer—akin to Google Maps for golf—where each press of the ShotSense button calculates the optimal strategy for the hole by factoring in four key inputs:
- Hole Layouts – Detailed mapping of each hole’s features and hazards, including the option to edit as needed (e.g., marking out-of-bounds, adjusting trees, etc.).
- Club Details – Carry and total distance by club, plus dispersion and shot shape—all predicted via a robust machine learning model but fully editable for personalized data.
- Elevation – Adjusts yardages and strategies based on elevation, featuring “plays like” distances and capturing those details for after-round analysis.
- Golf Intelligence – Considers short-siding, tree interference, and multi-shot logic to generate truly intelligent strategy recommendations.
From weekend amateurs to competitive players, ShotSense Golf adapts to each golfer’s unique needs. Its robust features and intuitive design provide real-time guidance, whether playing a new course or refining tactics on a familiar one.
Three Ways to Use ShotSense:
- On-Course Mode – Get real-time club and yardage recommendations, precise aimpoints, and strategic alternatives to make the best decision for every shot.
- Off-Course Round Prep – Plan your strategy in advance—perfect for competitive golfers, high school/college teams, or anyone heading to a new course.
- Building Intuition – Use on- or off-course to understand the “why” behind each recommendation, reinforcing strong decision-making habits and boosting confidence.
Tailored for All Types of Golfers:
- Beginners & High-Handicappers – Benefit from quick, simplified recommendations that build confidence, sharpen instincts, and help you make smarter choices on the course.
- Intermediate Golfers – Explore shot strategy options and trade-offs, then use deeper shot tracking plus post-round data to identify where strokes are lost and how to improve.
- Elite & Competitive Players – Build competitive game plans, run scenarios for any hole, compare courses, and fine-tune dispersion data.
