Improvements to the tour-proven T-Series line deliver unrivaled feel, looks and performance
CARLSBAD, California – The next generation Titleist T-Series irons family establishes a new standard in iron engineering, reaffirming Titleist’s commitment to creating the world’s best irons while providing golfers with optimized performance options from their shortest to longest iron.
The new tour-proven T-Series models – T100, T150, T200 and T350 – deliver unrivaled feel with effortless turf interaction in four tour-inspired shapes, each designed to maximize the three dimensions of iron performance: distance control, dispersion control and descent angle.
“The new T-Series irons embody a unique approach to iron design and creation,” said Josh Talge, VP, Titleist Golf Club Marketing. “Down to the finest details, this new line delivers best-in-class performance with stunning aesthetics and feel. Each model has been designed to feel as good as it looks, look as good as it performs, and perform better than any iron we’ve created before it.”
Titleist has been the most played iron on the PGA TOUR for 18 of the last 19 seasons, including each of the last nine, while T100 continues to be most played iron model by the world’s best since the first generation’s introduction on TOUR in 2019.
All four new T-Series models, which debuted this summer at the PGA TOUR’s Memorial Tournament, have been played at the highest level of professional golf. Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag.
“New T-Series irons raise the bar in terms of total performance. Players are always looking for iron performance to be more consistent,” said Marni Ines, Director, Titleist Irons Development, Golf Club R&D. “We want players to hit their distance as often as possible, we want players to hit their preferred flight as often as possible, and we want as tight a dispersion pattern as possible. Each new T-Series iron – from T100 all the way to T350 – feels outstanding, and all of them perform better across the board.”
NOW AVAILABLE FOR FITTINGS: The new T-Series irons will be available for fittings starting today and available in golf shops globally beginning Aug. 25. An authorized Titleist fitter will help determine the best combination of T-Series models to unlock the golfer’s ability to hit the golf ball more consistently closer to the pin. Golfers can find a Titleist fitting location beginning today by visiting www.titleist.com.
T100 | THE MODERN TOUR IRON
For the better player who is looking for precision control and unrivaled feel from the TOUR’s most played model.
Chosen by more touring professionals than any other iron in the world, T100 irons have been in the bags of the world’s best since its introduction in 2019. Players such as Jordan Spieth, Cameron Smith, Justin Thomas, Max Homa, Will Zalatoris, Sungjae Im and Tom Kim are among the many players to trust T100 models in their iron setups.
PERFORMANCE AND TECHNOLOGY
Improvements to the newest iteration of T100 are born out of the constant feedback and testing from some of the world’s best ballstrikers. A refined, forged dual-cavity construction in new T100 delivers a more solid feel at impact, and a new precision CNC face milling process results in more consistent contact and control.
ENHANCED FEEL
T100’s dual-cavity forged construction features an updated and enhanced back bar, producing an even more solid feel at impact. Informed by modal testing and tour input, the new models are tuned to provide the same sensation and stability desired by the world’s best from a well-struck shot.
Better Tungsten for Better Flight: With the use of dense D18 tungsten and a 2000° aerospace brazing process, Titleist engineers have eliminated weld points to be ultra-precise with CG placement. The result: all the benefits of modern engineered performance with a solid forged feel.
REFINED FOR GREATER CONTROL
In addition to improvements in body construction, new T100 features a new precision CNC face milling process. Complimenting a subtle shift in CG, the process now delivers more control and consistency in ball flight, especially between the fairway and the first cut.
EFFORTLESS TURF INTERACTION
Collecting input from both tour pros as well as Vokey Design grind experts, Titleist engineers were able to improve T100’s Variable Bounce Sole by smoothing and softening its trail edge. The result is a faster move through the turf, even after contact.
STEEL FEATURED SHAFT
True Temper AMT Tour White
Ascending Mass Technology: 3g per club (106-130g)
• Low launch, low spin
GRAPHITE FEATURED SHAFT
MCA Tensei White AM2
Ascending Mass Technology: 2g per club (94-108g)
• Low launch, low spin
GRIP
NEW proprietary Titleist Universal 360 Grip
