New identity pays respect to history while embracing exciting future
PEORIA, Arizona— The Antigua Group, Inc., a market leader in lifestyle apparel under the distinctive Antigua Apparel brand, has launched a new Brand Identity.
“These are really exciting times at Antigua Apparel,” stated Keith Kealer, CEO, Antigua Apparel. “We are coming off a very successful couple of years and we decided it was time for a change to reflect the evolution of our company. Our new identity is a critical component of our long-term vision.”
Kealer added, “Our new Brand Identity is another key step in taking Antigua Apparel to the next level—to modernize our look, feel and style. This change supports our drive to be innovative with our apparel design, superior with our decorations and more responsive to our customers’ needs.”
“What is really cool about the new logo is that it pays respect to our rich heritage but is clearly designed to reflect where our brand is headed.” Kealer stated.
Antigua Apparel’s Head of Brand, Marc “Jake” Jacobson, who oversaw the development of the new Brand Identity, pointed out some of the key design elements.
Let’s start with the iconic “A”. It’s the symbol of our brand identity. The “A” icon depicts strength and stability and represents upward movement toward the apex of the “A”. The italic angle of the “A” reinforces our drive to always move forward.”
He added, “The two crossbars in the Icon not only define the letter “A”, but also represents two of our Key Brand Pillars: Superior Quality and Responsive Service.”
He continued, “We incorporated the word “APPAREL” into our logo by enlarging the size of the two “A’s” in “ANTIGUA.”
And, “The new font for “ANTIGUA” is designed with a contemporary style that compliments the new icon and the brand’s overall feel.”
Jacobson concluded, “As far as our two brand colors are concerned; Blue is known to evoke feelings of comfort, calmness and relaxation… Red stands for passion, fearlessness, creativity, strength, and courage.”
Kealer finished by saying, “We will be rolling our new identity out to the market over the next 12 months via all our communication touch points. We anticipate the new logo will appear on our product by the middle of 2024.”
